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Turespaña at FITUR 2023

Conceptualisation - Branding - Spatial Design - Content and Web Development - Technology and Digitalisation - Branded Content - AV Content - Advertising


This year’s FITUR 2023 was an opportunity for Turespaña to present itself to its thousands of professional and general visitors as a great “gateway” to the artistic via communication and emotion.

A place where promoting tourism merges in perfect synchrony with Spanish art and culture, and where we also present the most important cultural event in Spain and Europe in 2023: the opening of the National Heritage Royal Collections Galleries.

Several activities were carried out as part of this artistic event, such as:

  • Guided tours of the exhibition
  • Netflix Short Film Festival
  • Podcast workshop for travellers
  • Artistic face painting for children

Along with a range of digital dynamics:

  • ‘You Are the Art', where we turn every visitor into a work of art.
  • ‘Spain is Reel’, where we take you to incredible destinations.
  • Drawings with virtual reality glasses, to develop your creativity.

And all this, as always, accompanied by various presentations, meetings and institutional and professional get-togethers:

  • + 700 meetings (B2B)
  • 25 presentations
  • + 60 institutional meetings
  • Presentation of products, plans and signing of agreements with + 12 organisations and associations

An innovative proposal ready to observe, experience and feel!

Turespaña at FITUR 2023

A space to observe, experience and feel!

Client: Turespaña 

Year: 2023

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
MILAN (Italy)
Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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