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Sevilla FC - "Blessed Poison" Campaign

Advertising Campaign - Creativity and Audiovisual Production

The Great Derby - "Blessed Poison"

One of the biggest events in Seville, with a huge following in the city (comparable to the legendary River-Boca derby in Argentina).

An event that brings the city to a standstill and becomes a trending topic around the world. The Great Seville Derby: Sevilla Fútbol Club versus Real Betis Balompié.

A match whose history, rivalry and passion makes it one of the most exciting on the planet. The Great Derby is just that: football, passion, colours in the heart of a beautiful, joyful city which has been using THE GREAT DERBY product since 2018.

The club’s remit was: this campaign conveys the fact that it is MORE THAN JUST A SOCCER MATCH, as it represents the coming together of the team and the fans, with communication that breaks away from the idea of rivalry.


Sevilla FC - "Blessed Poison" Campaign

The Great Derby - Blessed Poison

Client: Sevilla Fútbol Club
Year: 2019

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
MILAN (Italy)
Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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