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The Museum of Happiness

Happiness could have its own Museum. And its own stand…

Extremadura was positive that, in this edition of Fitur 2018, wanted to show to its professional visitors and general public a communication space showing the naturalness and simplicity of its tourist destination. And what is it behind the need for naturalness ¿ What are we looking for when travelling to stunning locations that fascinate us just because of their simplicity? After analysing carefully the briefing of our client, we realized that Happiness was the conceptual foundation of it. Happiness is what we are looking for when we travel.

We created the Museum of Happiness and we transferred it to the stand. Graphics, positive messages, selfies-mirrors to show and capture the best of the visitor smiles, different elements transferring the visitor to its destination using the Five Senses arriving at a corner where to relax from the “ Fitur Experience” resting in a rocking chair. Digital contents were shared in situ and all around the stand. Tablets, QR codes and a celestial viewpoint map invited the visitor to look “ beyond” either at a digital and astronomical level.

A space to realize what HAPPINESS really is.

The Museum of Happiness

The Museum of Happiness

Client: Turismo de Extremadura.
Year: 2018

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Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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