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Andalusia Pavilion at FITUR 2017

"Andalusia with its own light"

Three cutting-edge concepts created an innovative experiential tour: Innovation, Technology and Lightning. In addition to this, a pioneering experience was offered : sharing 100% digitized information, using no papers or brochures at all.

From the entrance of the Pavilion, the visitor enjoyed non-stop audiovisual projections, a surprising show of lights and colours and a video mapping called “ Andalusia: a dream journey”. Digital Travel Guides , touchscreens, VR activities, 360º full immersion, simulators and high- performance interactive tables offering digital contents.

In a stark contrast with the rest of Pavilions, Andalusia standed out presenting a lightning proposal based on the magic of the big shows.

The result was an innovative and groundbreaking image of Andalusia, a whole digital space and visually different, achieving much more than its purpose of communication: it offered a real emotion to the public attending FITUR 2017.


165,000 visitors
Regional Tourism Minister: "Andalusia at Fitur, ultra-modern and looking to the future"
Press: "The Andalusia Pavilion, the best of Fitur" (Cadena Ser)

FITUR 2017 - Best Pavilion Comunidades Autónomas y Organismos Oficiales. 
Eventoplus Awards 2017 - GOLD Mejor Presencia Ferial. 
BEA WORLD Awards 2017 - BRONZE Mejor Trade Show. 
FIP Awards 2017 - SILVER Mejor tecnología aplicada a la comunicación visual en un evento. 
Eventex Awards 2018 - SILVER Mejor Evento de Promoción.

Andalusia Pavilion at FITUR 2017

Andalusia with its own light

Client: Turismo y Deporte (Consejería de Turismo y Deporte de la Junta de Andalucía). Year: 2017

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Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
MILAN (Italy)
Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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