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Andalucía at FITUR 2016

Andalusia once again played a leading role at the thirty-sixth edition of the tourism sector's most important world event, and this time did so as an exceptional partner of FITUR 2016. Two Seville agencies –Eventisimo and Grupo Abbsolute– joined forces to create a new scenographic concept based on experiences. Both were awarded the contract promoted by Andalusia Regional Ministry of Tourism and Sport, carrying out the pavilion design and production together.

With a novel circular floor inspired by the concept and physiognomy of the central square, the visitor was afforded a 360º view of the entire pavilion with symmetrical protagonism of the eight Andalusia provinces, given that the main aim in drafting the proposal was to create a space that brought them together and stressed their closeness. It presented a different journey through Andalusia, one that has offered visitors all kinds of activities and content based on an innovative spatial and experiential concept: networking actions, presentations, performances, exhibitions of sports clubs and the most famous traditions, gastronomy activities, competitions, family leisure spaces and workshops for children. A long list of Experiences, all with capital letters. The Andalusia brand has welcomed visitors on foot for the very first time, inviting them to immerse themselves in a core of experiences and information. All of this has given visitors the opportunity to experience an Andalusia that invites them to look at tourism from different perspectives. In short, we managed to create a new way of selling Andalusia.

EUBEA Wolrd Awards 2016 - GOLD Best Trade Show

Andalucía at FITUR 2016

Andalucía at FITUR 2016

Production by Eventisimo and Grupo Abbsolute. Client: Turismo Andaluz (Consejería de Turismo y Deporte - Junta de Andalucía). Year: 2016

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Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

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