Skip to main content
Imagen Vertical

Andalusia at FITUR 2021

Conceptualization - Branding - Spatial Design - Hybrid Communication Action - Dynamisation - Web App - Digital Communication Campaign - Technology and Digitisation - Video Mapping - Branded Content - AV Content


Andalusia, The Factory of Emotions

BEST STAND Institutions (FITUR 2021)

The objective wasn’t easy: to present a project that would really live up to the most difficult FITUR edition of its history because of Covid19 situation. It was meant to be an impulse of motivation for touristic sector, for the own Andalusia destiny and for the MICE professionals, events and communication, showing that it was possible to organize large-scale events with total safety and that destinies like Andalusia were safer than ever. For all that, our aim was to reach the highest number of people all over the world, amplifying the physical action to the virtual world.

We created a global creative concept that was applied both virtual and physical space, to show that being alive is to generate emotions to activate our heart: Andalusia, The Emotions Factory. A new EXPERIMENTAL, TECHNOLOGICAL AND DIGITAL CONCEPT to communicate visible and invisible things from Andalusia destiny and what it induces to the ones who visit it.
A recreated universe from the SPACE design (the factory), in the content, in the INTERACTIVES EXPERIENCES and all its VIRTUAL dimension. IMMERSIVE TUNNELS, SENSORY DYNAMICS, OF AR, in 360º, among others, and the GREAT SHOW The Time of the Emotions (sensory videomapping). A SAFE, SOSTENIBLE AND SMART Factory (data analysis+neuromarketing) that offers to the visitor what he needed: touristic EMOTIONS.

5.781 web visits
1.031.911 net impacts of Hashtag
3.334.774 accumulated impacts
225.771 users interactions
518.296 generated emotions in the Factory
 
Andalusia at FITUR 2021

Andalusia, the Factory of Emotions

Client: Tourism and Sport of Andalusia (Junta de Andalucía). Project carried out together with Beon.ww (ABE+)
Year: 2021 

Share :

Our clients

Specialized Agency in surprising Communication and Marketing Actions both nationally  and internationally

WHERE TO FIND US
SEVILLE (Spain) 
Avda. de los Descubrimientos 11, 4ª p.-Izda.
PTC Cartuja. 41092. Seville (Spain).
MILAN (Italy)
Via Piave 17, 20843 Verano Brianza (MB)

Grupo Absolute was granted a Promotion found by the Andalusian Innovation and Development Agency IDEA, of the Junta de Andalucía, for an amount of € 74,903.69, 80% co-financed by the European Union through the European Regional Development Fund, FEDER, to carry out the Digital Back and Front Office Transformation project in order to guarantee the best use of information technologies.

Copyright © 2021 - Grupo Absolute